Reseller Network or Direct Advertiser? Trust in iGaming 2025
Pros and cons of working with reseller CPA networks vs direct advertisers in iGaming affiliate marketing in 2025 to discover the winning strategy.
18 июл. 2025 г.
The iGaming landscape has transformed drastically over the last decade. Back in the late 2010s, reseller CPA networks exploded on the scene, bridging affiliates and advertisers. Fast forward to 2025, and direct advertisers have matured, offering flexibility and data depth once reserved for networks. In this article, we’ll unpack the strengths and weaknesses of each model—so you can pick the perfect partner for your affiliate marketing campaigns.
Table of Contents
The Direct Advertiser Advantage
When you work directly with an iGaming advertiser, you tap into the source:
Flexible Terms:
Negotiate beyond straight CPA—think rev-share, hybrid deals, or even barter. If your campaign’s success hinges on ROI tweaks of 10–15%, a direct partner can adjust rates; a network simply can’t cannibalize its margin.Straight-Talk Communication:
Direct access to product managers ensures lightning-fast feedback, exclusive flow creation, and tailored analytics. No more “telephone” delays through middlemen.Deep Analytics & Insights:
Advertisers live and breathe their product metrics—beyond just registrations and deposits. Expect rich user-level stats, funnel analysis, and strategic advice to optimize traffic quality.
Drawbacks of Going Direct
High Entry Barrier:
New or low-volume affiliates may struggle to unlock top offers or even gain approval.Extended Payment Holds:
Initial payments often come with longer holds; first checks may take weeks or even a full month—challenging cash flow.Strict KPIs:
Brands set precise performance metrics. Missed user-quality benchmarks can mean zero payout on trial traffic.Single-Product, Single-Geo Focus:
You must build separate direct relationships for each market or vertical—risking gaps if one product falters.
The CPA Network Edge
CPA networks (resellers of multiple offers) still hold appeal:
One-Stop Shop:
Rapid split-testing across geos and sources—ideal for teams that need quick market scans without onboarding multiple direct contacts.Faster Payout Cycles:
Networks often pay bi-weekly or even weekly once you build trust, cushioning your cash flow.Bonus Resources:
Access to traffic scripts, account setups, and service discounts—potentially saving 10–15% on media buying.Traffic Acceptance:
Any scheme, any volume—networks can route unconventional traffic to the best-fitting offer.
Network Pitfalls to Watch
Blurry Communication:
Managers juggle dozens of offers; insights often arrive diluted, delaying optimizations.Hidden Fees:
Standard 10–15% commission on advertiser payouts—meaning your direct margin could be that much higher.Rigid Models:
Mostly straight CPA; flat rates and rev-share are rare—your negotiation room is minimal.
The Hybrid Holding Company Model
Some top players blend both worlds under one roof (e.g., Titan Partners, AlfaLeads, LetItCash):
Unified tech stack plus direct-advertiser rates on select offers.
In-house traffic buying teams and affiliate programs coexisting.
Conferences, SEO/ASO support, and bespoke services ensure stability beyond a single CPA model.
Pure reseller CPA networks are a low-barrier, flexible entry point—but can’t match the strategic depth of direct partnerships. In 2025, the most reliable path is a hybrid: a network backed by solid direct relationships and diverse services.
Ready to turbocharge your iGaming affiliate business? Whether you’re an affiliate seeking top-tier offers or an advertiser craving expert traffic channels, join Titan Partners today—your all-in-one affiliate network and direct partner in one powerhouse platform.
